Gail Wilsey MorrisonGail Wilsey Morrison

609-602-0405
gailwilsey@gmail.com
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Marketing Your Home

stagingWhen you get the listing, how are you going to market the home? Remember, the homeowner wants to sell their property for the most amount of money in the least bit of time. What are you going to do to make this happen?

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Staging

Many homeowners don’t know what staging is or how valuable it is when selling a house. If you use a professional stager, be sure to express the importance of this preparation.

Professional Photos

Many property photos are awful. In fact, there is a website devoted to showcasing bad real estate photography. If you use a professional photographer, be sure to let the homeowner know. In fact, you may want to link to photos from your past listings.

Virtual Tour

Do you create virtual tours to give prospective buyers a feel for the house before setting a viewing appointment? Share this and even link to examples of your virtual tours.

Open Houses

Not every agent take the time to hold open houses. If you do, make sure you let the potential client know.

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Internet

Where on the internet do your listings appear? Trulia? Realtor.com? Maybe your part of a national brand with high traffic websites? Homeowners what to see that the agent they hire can harness the power of the web.

Email

Do you use email campaigns as a marketing channel. Maybe you use a service like MailChimp to blast to all of your past clients or others in your sphere of influence? Share the size of your email list and campaign frequency with the homeowner.

Print

Yes, there are still print marketing avenues that are used in the digital age. They may not be as effective as they once were, they still impress homeowners. Do you or your broker post homes in the local paper? How about distributing listing flyers through the homeowner’s neighborhood?

MLS

This is a given for most agents, but it still needs to be stated and even explained. What is the Multiple Listing Service? Why does it help sell a property quickly?


About Gail Wilsey Morrison

Gail Wilsey Morrison is a Broker Associate at Long & Foster in Cape May, NJ. She is a 23 year real estate veteran with a long record of successfully guiding clients throughout their real estate transactions. Entering the market in 1998 with Century 21, Gail’s instant success in the industry has been acknowledged with her induction into the Million Dollar Club in 2000 and 2001 as well as membership into the Circle of Excellence from 2002 to 2008, 2010 to 2020. Gail founded Wilsey Realty in April of 2005 and unveiled her beautifully renovated center city office in December of 2006. For 10 years, Gail and her team of talented agents had been a driving force in the Cape May real estate market. Gail’s belief in providing top notch customer service and harnessing technology to connect clients to their real estate needs led her to the decision to merge with Long & Foster in February of 2016. Gail believes that the combination of the “Wilsey Difference” with the tools, technology and mission of Long & Foster will help her consistently become the top agent in Cape May for years to come.

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