What's Your Home Worth?


Nearly every real estate agent website includes a home valuation page. Unfortunately, many are poorly done. They include a long form, but nothing to motivate the seller to complete the form.

Think more like an infomercial. Sell people on your wonderful CMA report. Give them a taste of what they will get. This can be through a video, a Slideshare presentation or a downloadable sample report. This will build consumer confidence which will increase form completion rates.

Don’t have a quality report to showcase? Turn to the Realtors Property Resource (RPR), a free service for all Realtors.

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About Gail Wilsey Morrison

Gail Wilsey Morrison is a Broker Associate at Long & Foster in Cape May, NJ. She is a 23 year real estate veteran with a long record of successfully guiding clients throughout their real estate transactions. Entering the market in 1998 with Century 21, Gail’s instant success in the industry has been acknowledged with her induction into the Million Dollar Club in 2000 and 2001 as well as membership into the Circle of Excellence from 2002 to 2008, 2010 to 2020. Gail founded Wilsey Realty in April of 2005 and unveiled her beautifully renovated center city office in December of 2006. For 10 years, Gail and her team of talented agents had been a driving force in the Cape May real estate market. Gail’s belief in providing top notch customer service and harnessing technology to connect clients to their real estate needs led her to the decision to merge with Long & Foster in February of 2016. Gail believes that the combination of the “Wilsey Difference” with the tools, technology and mission of Long & Foster will help her consistently become the top agent in Cape May for years to come.